Alright, so you are an aspiring writer/blogger/warrior who wishes to write about a big story, let’s say this whole recent Yahoo’s CEO resume mess which led to the departure of Scott Thompson. You think you can do a really kick-ass job covering it and that people will find it useful and insightful (and kick-ass).

You clearly know that you won’t be the only one reporting/battling this story and there are probably thousands of other blog warriors who also writes about how Mr. CEO “didn’t noticed” he had an extra computer science degree (oops…) on his resume.

You probably also familiar with the frightening term “duplicate content” and you’ve heard that the Google monster, which is the big dictator of the virtual world, is slapping sites that publishes duplicate content. Should you post your story or not? Perhaps you should follow Mr. Thompson’s steps and make up a few more details (oops…)?

Brother Cutts to the rescue! Believe it or not, the anti-spam superhero has just recently landed on earth, putting aside for a moment his other battle on planet Penguinia and contributed his Googly opinion about the urgent matter:

If you don’t speak ancient geek, what brother Cutts saying is essentially (my own summary words): “Yo, just write up your own shit and don’t copy from others or I’ll show you my super-Panda fist!” Alright, sorry, everybody knows that anti-spam superheroes aren’t allowed to say “shit”.

But the basic concept stays the same: You have a much better chance of receiving some of the Google love if you write the piece yourself and don’t copy from another post. And don’t be a wise-ass and take someone else’s story and just change a few words, brother Cutts already knew about these tactics before you could even spell “spinning”.

If you really want to be one of popular guys in the Google-school and you don’t want to meet brother Cutts in a dark alley (non-scary as it may sound), you should try thinking how to add more meat to your post- You can try finding another angle to cover it or you can seek for more details or asking for some responses from the people involves.

Google is a data-hungry eating monster and if you’ll feed it with the delicious unique and special information it wants, the giant monster will hug you up until your servers will pop. Yep, even brother Cutts can tell you it’s a good sign.