I’m a pretty judgmental and opinionated person. I love to express my thoughts and views about things, even when it’s unpleasant (perhaps because it’s unpleasant). Just recently I’ve suggested that some SEO element should die and in another recent case I referred to a CEO as a pussy.

So you would think that I might see the relaunch of the new Digg (v1) like a vampire coveting a tasty juvenile’s neck. After all, we bloodsucking bloggers loves things to slander and to criticize, and let’s be honest here (as always), the new Digg v1 pretty much suck.

But as delicious as this scruff just might be, I’m not going to bite it. Well… not yet at least.

The reason for those sudden mercies is because I don’t think Digg v1 is still quite ripe. It has been only couple of weeks since Digg was sold to Betaworks (and others) and a month and a half since Digg’s old-new team has started working on rebuilding the service. I think we should wait a bit before dooming it.

At the moment, Digg appears as some sort of social news aggregation board with not too many social features. the posts (or “diggs”) are being ranked by their Digg Score which calculates their Facebook’s shares and Twitter’s Tweets in addition to the old familiar Digg vote. But unlike the old Digg, the process won’t be fully automatic and now also includes human editorial team for moderation.

Login to Digg v1 is only available through Facebook, which I actually think it’s a good idea considering the integration potential with nearly a billion users’ social network, but the problem is that there aren’t any users profile! Nope, no photo, no personal history, no details, no page. Nothing.

This should be a top-priority for the Digg’s team to add because users might find it hard to associate with a social service when they have no, you know, entity…

Another blatantly missing feature, which is the heart of almost any social networking service, is commenting. Without any possibility for a vivid discussion, Digg just look like an ancient tree- It might be slightly interesting at first but after a while it just gets boring.

However, the Digg team posted that they are planning to begin experimenting with new commenting features on the upcoming weeks, alongside more much-needed social features. Right now, Digg is a pretty shallow service without any real substance but I think we should wait and see how it will develop in the near future before sentencing it to death (again) [and again].