Finding the right influencer marketplace can mean the difference between a successful business and a mediocre one.
There are plenty of statistics that make influencer marketing a no-brainer when considering marketing tactics. More firms are outsourcing influencer marketing to firms that can save time and generate ROI.
Here are the top things you need to consider when hiring a marketplace.
What’s Your Social Media Specialty?
The most basic principle of marketing is to go where your market is. Yet, so many companies forget this when it comes to social media.
It’s important for you to know what social channel your target market uses the most. Then you can find influencers in that particular channel.
Some influencer marketplaces specialize in different channels. Some may specialize in YouTube, while others may have a database of influencers in Instagram or Snapchat.
If you’re not sure which channel is right for you, the right marketplace company will help you determine that. Then they can connect you with the best influencer for your brand.
Does Celebrity Size Matter?
Some brands want Kim Kardashian or Ellen to represent them. That’s fine, but the real influence is in the “power-middle” and “micro” influencers.
Your company has to weigh the benefits of each. Your brand can reach a lot of people when you spend big bucks on a celebrity with a large following.
If engagement matters more, you’ll be better served using power or micro influencers.
Power-middle influencers are people who have an active audience of 10,000-25,000 people and they generate up to 16x ROI than traditional advertising.
Micro influencers typically have less than 10,000 followers. While this doesn’t seem like much, they tend to have the highest organic engagement.
It’s important to use a marketplace that specializes in the reach and niche of influencers. Companies like Grin influencer marketplace focus on the power and micro influencers in various niches.
The Right Influencer Marketplace Takes the Guesswork Out
It takes research and time to find someone relevant to your brand. It also takes a lot of time to weed through the “influencers” who have a lot of fake followers.
An influencer might have thousands of followers, but if a high percentage of those followers are fake, you’re paying for dead air. No eyeballs, no engagement.
It takes a watchful eye to know if influencers have a high amount of fake followers. Good influencers have found a way to turn their blog or social media presence into a business, and they treat it as such.
The right marketplace will have already done that work. They will have a well-scrubbed database of influencers.
Influencer Marketing Makes a Difference
There are many ways you can generate leads for your business. Influencer marketing is one that can greatly improve the ROI of your business.
When using influencer marketing to further your business, it’s important to find an influencer who reflects your brand, your values and can make an impact.
It’s just as important to connect with the right influencer marketplace that can connect you with the right influencer.
Have you tried influencer marketing? Let us know in the comments below!