You’ve started a company, you have a great product or service, and you’ve set up your website and social media pages.
But where is all the traffic?
Not getting the visitors you think you deserve is common in online marketing. Luckily, there are some basic things you can do to help boost your web traffic.
Here are 5 digital marketing solutions that will help bring visitors to your site.
Blogs
SEO professionals agree that content creation is one of the biggest parts of the SEO equation.
Keeping up a blog is truly one of the most effective digital marketing solutions.
Google’s algorithm loves blogs. It tells them what your site is about and how authoritative you are on a subject. It also shows your site is alive and active.
For readers, blogs provide the helpful information they seek to solve their problems. They also show them that your brand is one to trust.
Blogs also help your social media presence, as your web content gives you something to share.
Video
Like blogs, video is another form of content you can create to attract eyes and attention.
Video is growing. Videos get 50 times better page ranks on Google versus plain text results.
Inline videos are also booming on Facebook and Twitter. People would much rather stop scrolling to watch a minute-long video than to read blocks of text.
Videos are an opportunity to show visitors your expertise and authority as well as your creativity.
Paid Media
Small businesses may not like it, but marketing online is shifting to a pay-to-play format.
This is especially true on social media. The implementation of algorithms for Facebook, Instagram, and now Twitter are forcing the hands of companies that want to be seen.
With the current timeline systems on social media, it’s hard to rely on organic traffic.
Luckily, creating ads on social media is cheaper and more efficient than ads on television or newspaper. Rather than blasting your brand out to a broad audience, you can target and tailor your message to specific groups of people.
Especially if you’re just starting out, putting some money into paid media can result in a great return on investment.
Earned Media
92% of people say they trust earned media more than advertisements.
Getting coverage or endorsements from third-party sources is one of the most important ways to drive traffic to your site and to build your brand.
If your company has something newsworthy to share, such as an upcoming event, it’s worth it to try some old-school pitching to a journalist.
Whether you get your name in a newspaper or a link on a news website, the benefits of earned media should make it a key part of your marketing.
Optimize for Mobile
People are now browsing the web more on mobile than on desktop.
That means over 50% of your potential audience will be looking at your site on their phone or tablet.
Regardless of what device your readers are on, you need to give them a consistently great experience when they land on your site.
If your mobile site is bad, visitors are likely to bounce immediately.
When building your website, make sure it follows the rules of responsive design.
You’ve created content and driven visitors to your site with paid and earned media. Now your biggest job is to not scare off your visitors with poor mobile design.
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